The UC allows you to use your existing Web Services (model A) or to take full advantage of the UC Full Services (model B).
Once you decide your integration model, all you need to do is add a few simple lines of code in your application to allow your customers to integrate with their CRM of choice*.
Your customers will then be able to do things like:
The UC support team will create the installation package for your desire CRMs (SFDC Appexchange, SAP Ecohub, MS Dynamics Marketplace**) and customization manuals (Siebel, Oracle On Demand). This will allow your customers to use your solution where they need it the most, in their CRM system.
The installation packages*** will allow your product / solution to be present in the native CRM market places.
* Our UC support team can help customize your application if needed
** Some CRM marketplace might required product certifications and partnerships. This activities will required extra investments
*** Note that some CRM do not offer the possibility to create installation packages, instead configurations manuals might be an option